Resume

Julie Hurley’s Experience

Digital Marketing Manager & Content Strategist

LinkedIn Profile Case Studies

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I Like Solving the Messy Part of Content.
I Love to Make It Thrive.

I bring 10+ years of content management experience, including 6+ years of direct content strategy and visual design across B2B and B2C work, taking multi-channel content from initial strategy through execution, optimization, and performance tracking.

The Big Picture

I zoom out to build a comprehensive content architecture or roadmap.

The Fine Details

I zoom in to create new content, improve a headline, restructure a page, edit for voice, or diagnose why content isn’t performing.

AI-Ready Workflows

I build tools and bridges that let teams scale production without sacrificing human voice, credibility, or depth.

Experience Snapshot

10+ Years of combined content management & strategy
40+ Enterprise & SMB clients managed
120+ Cross-channel accounts led
B2B + B2C Audience framework experience
See My Work

A Few Things I Bring to a Team

  • Strategic Execution

    Big-picture strategic thinking without ever losing sight of daily execution.

  • Editorial Excellence

    Exceptionally strong editorial judgment and razor-sharp attention to brand voice.

  • Audience Adaptability

    Comfort working seamlessly across varied B2B and B2C audiences and industries.

  • Scale Management

    Extensive experience managing high-volume, multi-account content.

  • Data-Informed Direction

    A highly analytical, creative, data-informed approach to deciding what to test or build next.

  • Future-Proof Curiosity

    Continuous curiosity about emerging search behavior, AI search engines, and content operations.

  • System Optimization

    A passion for training colleagues and actively improving workflows, not just checking off assigned tasks.

My Approach

Professional History

  1. May 2022 – September 2026

    Content Strategist & Editor

    Agency Brands / Big Leap Marketing

    • Built multi-channel content strategies for 40+ enterprise and small-business clients.
    • Led technical SEO, SERP, and AEO optimization strategies to win competitive search real estate.
    • Directed extensive audience research and customer journey mapping for distinct brands.
    • Built and scaled internal AI-assisted workflows while training cross-team colleagues.
  2. November 2020 – May 2022

    Digital Content Strategist & SEO

    ZipLocal Marketing

    • Managed end-to-end content strategy, execution, and client relations for 120+ cross-channel accounts.
    • Developed targeted local SEO and paid-social media campaign strategies.
    • Managed complex CRM workflows and multi-platform content publishing calendars.
  3. 2016 – 2020

    Earlier Marketing & Operations Experience

    Supported corporate initiatives through digital marketing internships, social media strategy and content management, executive administrative support, and localized marketing.

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Core Capabilities

  • Content strategy & management
  • SEO
  • Answer Engine Optimization (AEO)
  • SERP optimization
  • Google AI Overviews (AIO)
  • LLM/search optimization
  • Audience research
  • Persona development
  • Customer journey mapping
  • Editorial strategy
  • Content operations
  • Content publishing
  • AI-assisted workflows
  • Copywriting & editing
  • Performance analysis
  • Cross-functional collaboration
  • Stakeholder collaboration

Tools & Ecosystems

Search & Analytics

SEMrushGoogle Search ConsoleGoogle Analytics 4 (GA4)AhrefsAnswerThePublicSparkToro

AI & Workflow

ChatGPTClaudeMicrosoft CopilotGeminiPerplexityNapkin AI

CMS & Design

WordPressHubSpotFramerUmbracoFigmaCanvaAdobe Creative Cloud

Operations

Microsoft OfficeGoogle WorkspaceAsanaMicrosoft ExcelMailchimpHootsuite

Education & Certifications

  • Degree
    • B.S. in Digital Marketing
    • Minor in Business Management
    • Utah Valley University
    • 3.7 GPA
  • Industry Credentials
    • Google Analytics (GA4)
    • Google Ads Search
    • HubSpot Content Marketing & Strategy
  • Certifications
    • HubSpot Social Media Marketing
    • Muck Rack Media Relations & GEO
    • Stukent Social Media Strategy & Execution

Let’s Talk Strategy

If you’re looking for someone who can think strategically, communicate clearly, and enjoy executing the work, take a look at some of my case studies or contact me below.

See My Work Contact Me Now