SEO + AEO
Blending traditional search engine strategy with optimization for AI-generated answers and evolving user behavior.
My approach
Strategy First. Always.
Strategy First. Always.
Here’s My Approach
I build content systems around what your audience needs, what your business needs to accomplish, and what the data tells us to do next.
Great strategy isn’t about producing more content; it’s about knowing which content earns its place. I treat SEO, AEO, business goals, and audience research as the foundation everything else gets built on.
My process
Six Phases, From Research to Results
With 10+ years of combined experience leading B2B and B2C content strategy from ideation through performance tracking, I specialize in blending SEO and Answer Engine Optimization (AEO) with AI-powered workflows, having built successful content systems for 160+ enterprise and small-business accounts across multiple industries. Below is my approach.
Select a phase to see the details
Discovery & Research
I always audit existing multi-platform content and research the audience before moving forward. This includes:
- Audience Analysis: Demographics, core needs, pain points, and trends.
- Data & Search: Quantitative reviews, search intent mapping, and user behavior.
- Competitive Landscape: Business goals, branding research, and competitor gap analysis.
Find the Opportunity
I identify the gaps and priorities to determine what should be created, updated, consolidated, or retired.
- We start with the business problem, audience needs, and search behavior, not a predetermined format.
- The right solution might be new content, or it might be restructuring, updating, or building a content network. I have the expertise to know the difference.
Build the Strategy
I map out intentional pillar-and-cluster frameworks, editorial direction, and customer journey alignment.
- Build unique, high-engagement content plans with clear optimization recommendations and measurable success criteria.
- Resonate with the audience on every platform while aligning with business objectives.
Create, Execute & Implement
This is where strategy meets content governance. I write, edit, direct, collaborate, design, create visuals, and publish while keeping the work aligned with the strategy and your brand.
- UX & Search Optimization: Built for UX, SEO, and Answer Engine Optimization (AEO).
- Structural Clarity: Enhanced reading and scannability so both users and search engines can easily navigate and act.
Measure the Results
I use tools like GA4, Search Console, Semrush, and Ahrefs to monitor organic visibility and see exactly what changed.
- Tracking Metrics: Visibility, rankings, traffic, engagement, product sales, and progress toward the business goal.
Improve & Refine
Audience and search trends are always shifting. Strategies always need to be revisited over time.
- Learn from the Data and Integrate: I feed performance data back into the strategy to continuously refine and optimize your marketing strategy and assets.
In my mind, there is no finish line: Search and audience preferences are always changing, and content should change with them. I never stop at publication.
Check out my case studies and see the proof that my strategies work.
Where I Bring Extra Depth
AI-Assisted Operations
Practical utilization of ChatGPT, Copilot, Gemini, Claude, and workflow automation to scale content capacity without losing brand voice or human quality.
Audience & Editorial
Deep focus on persona development, customer journeys, brand voice guidelines, editing, and creative content direction.
Content Performance
A data-driven commitment to analyzing the numbers and pivoting the strategy when performance signals dictate a change.
Ready to see this process in practice?
See the numbers and my successful work by visiting my Case Studies page.